Assignment: Inspire people in 16 countries to make Krispy Kreme doughnuts part of their holidays
Idea: You don't need to speak the same language to understand the joy of a hot Krispy Kreme doughnut, especially during the holidays. So we created a way for people to share the joy beyond their immediate family and friends—by bringing them together, face-to-face, with other Krispy Kreme lovers around the world. Through a partnership with Google, we installed custom-outfitted Chromebooks in stores across 16 countries, and connected them to each other via live video Hangouts stream. Then, we invited our guests to take over. In real time, they shared laughs and holiday cheer with new friends in Bogota or Istanbul, Atlanta or Taipei—no translation necessary. And instead of just being a way to share glazed holiday treats, a visit to Krispy Kreme became a way for them to make lifelong holiday memories.
Because our partnership with Google was the first of its kind for both brands, it helped to propel media coverage of the in-store experience. Even before launch, the story had already been picked up on Google's official blog, QSRweb, Reuters and a handful of other tech and restaurant industry insiders.