If you can feel the gap between where your team is and where they could be — let's talk.
No lengthy forms, just shoot me an email.
Start a conversation → amy@amysmall.net
Most organizations don't lose their creative edge all at once. It erodes quietly — until the work feels flat and the people closest to it have quietly stopped trying. I help the leaders who sense something has shifted figure out what's actually happening, and rebuild what's been lost.
Companies that prioritize creative culture don't just make better work — they measurably outperform. The gap between organizations that protect those conditions and ones that let them slide is real, measurable, and compounding.
of companies with high creative scores report above-average revenue growth.
Source — McKinseyfewer than 1 in 3 employees feel engaged enough to bring their best thinking to work.
Source — Gallup, 2024of change efforts fail to land with the people they're meant to reach.
Source — Gartner, 2025The conditions for great work don't maintain themselves. When they start to slip, so does everything downstream.
When creative energy drains, it's tempting to point at the team — the wrong people, the wrong dynamic, the wrong hire. But more often the problem is the conditions they're working within. You can change everyone in the room and still end up with the same result.
The training. The offsite. The facilitator who leaves everyone buzzing. The energy goes in. The room clears. Almost nothing structural moves. Not because the effort wasn't real — because short-term enthusiasm can't reach a long-term structural problem.
I find what's actually driving the gap between talent and outcomes and fix it at the root. Not with a feel-good offsite. Not with someone else's framework. With a clear diagnosis and structural change that outlasts the engagement.
I'm not a coach, and I'm not a textbook consultant handing you someone else's framework. I've been inside corporate and nonprofit machines for decades — I intuitively know what "great" looks and feels like, and I work alongside your team to rebuild the conditions that hold long after I'm gone.
Organizational design, partnership development, brand and creative leadership for a purpose-driven sports marketing agency turning NIL into a force for good.
"Amy works at a level most consultants can't reach — she understands the creative process from the inside, and brings that same rigor to how organizations function."Consulting client
"She has an uncanny ability to be a leader and also treats you as a peer."Agency client director
"Having a morning call with Amy is like brain coffee and sets the tone for the rest of the day."Senior creative team member
No lengthy forms, just shoot me an email.
Start a conversation → amy@amysmall.net